Video and Ancillary Texts

Technology

9 shot evaluation

1. The opening shot of our video is a close up of Tamzene playing the piano with a microphone. We also changed this to black and white. This shot establishes that the video is about a singer who plays the piano. Many other music videos open with a shot that gives the audience an idea of what the video is about.

2. This is a shot of Tamzene walking and we have given it an effect of using a smoke machine to create a mysterious effect that is meant to make it look like mist. Throughout the filming we haven't used many special effects that aren't done in the editing, so we thought we'd include this. In most professional music videos they use props and special effects to create a setting they want.

3. In this clip we have the producer and Tamzene making the song. We use the synthesizer a 'make the music'. The synthesizer is a Yamaha produce. This is produce placement. Now a days, produce placement is used nearly every music video that has a successful song. Produce placement is useful because the music artist's are role models to so many people and their audience want to be like them and copy what they wear, or equipment they own. 

4. In major film productions, they use different types of lighting. You can light up the shots with lighting when getting the raw footage, or you can edit the colours. In this clip, we got red lights to shine on her. This is to lighten up her face in a different way and makes it look more professional.

5. In this clip this is Tamzene singing. In the clip we wanted to get wind blown on her face so her hair was moving around. In major music video productions they have wind machines, we don't have one of those, so we had to wait for a windy day so we could film her.

6. Again in this clip this is produce placement using the Yamaha synthesizer and having an over the shoulder shot of the producer in the foreground and Tamzene in the background.

7. Throughout the music video, we have created lyrics that flash up on the screen. These lyrics are very short and in time with the words, they also are very bright. We made them big, bright and flashing because of the lyrics 'lights and action' and 'afterglow'. We got some inspiration from the music video 'All of the Lights' by Kanye West.

8. Many times in the video we have this word 'Afterglow' in big bold letters. This word doesn't flash whereas most of the other lyrics do. We have it in the same font every time. In this font you can see there are famous buildings and monuments to do with major cities of the world. We put this in to attract our city type of audience.

9. This clip is iconic because she is going on a walk to think about her song writing. This helps tell the story as there are other shots of her writing music and making the music with the producer. This is a mid shot and an establishing shot as you can see her upper body in the foreground and a picutresque setting in the background where we have lightened up the colours of the sky as when we filmed it was quite dark as the sun was setting.

Digipack Ad #6

Evaluation Task #3

Above are the analytics from my Youtube channel. These show the statistics of our film. The statistics include the number of views, minutes watched, demographics, top traffic sources and playback location. We can see that the most number of views have been from the UK. This is because this is where most of my friends and family are based, and are watching the video from.

Audience Feedback for A2 Music Video

Digipack Ad #5

This is the audience feedback we have received. things we might add are names of songs, and to make the website more outstanding. 

We will also publish another higher resolution photo of the finish product. 

Digipack advert #4

Digipack advert #3

Although the main photo does not follow the conventions of normal CD Advertisement, we have chosen to only have the name of the Album and Artist because it follows the conventions of CD cases for the genre we have chosen, Drum and Bass. 

Digipack advert #2

Although online promotion is important, and can be found on sites like Youtube, Facebook, other social networking sites, and the artists websites, it is also important to be published in print. The printed versions found in magazines and news articles can be highly detailed and can often include a review or criticism about the song. Magazines are read by a lot of young fans, and get passed around to all their friends, reaching  a large fan base.  Advertisements can be kept for weeks or months at a time, and can be read and re-read. Not only this, but the 'limited edition products', like pens, magnets and posters encourage the consumer to purchase the magazine. These products tend to last a long time, making sure that the name of the artist is not forgotten easily. 

Print can also include Biographies written by artists to tell the story of how they came to fame. 

Digipackadvert #1

After researching the conventions, we found that we need to include the following on the advert:

1. Name of the Artist
2. Name of the Album
3. Release date
4. Main image
5. Artist website
6. Artist logo
7. Record Label Logo
8. Possible slogan 

As we can see, all the adverts above contain minimal text. They have one image in the background covering the entire page, a photo of the artist. The name of the artist and album is bold, and astounding, making it eye catching. They contain the website address of the artist. Along with he address is often the most popular song named on the front, allowing people who to associate it with that song. 

This is our mock up version of our digipack.

This the feed back we received from our digipack on facebook.

Ancillary #8

Here is the digipak template we used to base our own make of one. Here is the work we created.

Final Cut #28

task #27 rough cut

Ancillary Task #6

Ancillary Task 6 - CD Sales

Over the past five years, CD sales have reduced by approximately 60% from around 750 million sales to 250 million sales a year. The invention of Apples famous internet store, iTunes and other download sites, are allowing people buy 'Singles' which has killed the music industry. It has allowed people to buy a song they want, instead of an entire album. Other applications like Spotify and SoundCloud have also contributed to the damage of the music industry. Not all downloads are legal. With easier and more reliable access to the internet, it has allowed 'Pirates' to illegally download songs, stealing from the pockets of the music artists.

Nowadays, artists are relying on platforms like Spotify and iTunes to exhibit their songs for them, while they take a percentage of the profits. This means that the advertising costs are reduced because the platforms will market it in some form, or it may even reach a 'Top 100' list.

Downloading music can be seen as a more convenient and environmentally friendly way of accessing music. It saves the company money, as they don't need to provide CD's and cases, however they need to maintain their sites. It also means that space doesn't need to do taken up for storage of CD's. Transportation costs and damage to the environment are reduced significantly as the product doesn't need to be transported to the purchaser.

Vinyls are coming back into fashion, in a small way. Recently within the last 10 years, the increased sales of vinyls has occurred. Moreover, classics like the Beetles. 

Ancillary Task #5 Digipack Re-make

Here is our digipak re-make. We did the front and back cover of Coldplay's Viva La Vida Album. We found the same image from the front cover and added our own text. On the back cover, we recreated it, attempting to match the colours, fonts and texts as best we could.

The top on is the original, and the bottom one is the copy. 

Ancillary Task #4

For my music video, we want the image of our lead singer, Tamzene on the front. However, for my genre, drum and bass,  a lot of the CD covers that are created consist of bright colours with bold text of the title of the album. This is striking, however it doesn't give us a representation of how your 'Star Image' looks like. They often include images of speakers, images of dancers or even associated images with a 'alien' theme.

I think for our 'Star Image', we shall navigate away from the mainstream way of digipak and CD case covers and focus on how the image of Tamezene is depicted by others. 

Rules for my Star Image:

1. Have a undeniably memorable image of Tamzene.
2. Create a photo which is different from other mainstream covers of a similar genre. 
3. Ensure the image is relevant to our story or neutral. 
4. Create emotion through the body language. 
5. Add a message with the colours we use and what they are trying to express or represent
6. The idea for a star image is to create an idea of what they represent, not who they really are. Their main purpose is to attract people and make money.
7. Lady GaGa is a perfect example of a star image. The outfits she wears are 'strange' attracting a lot of media attention. This is basically free advertisement, and gives her a lot of publicity.
   
   
   

Ancillary Task #3

Digipak

CD Case

The main differences I can see between a digipak and a CD case are that digipaks contain anywhere from 4-6 sides, whereas a CD case on has two. The build, quality and materials seem to be a lot more superior, giving the overall look a more impressive image. The design often includes a lot more images, adding to the sophistication of the product, making it more unique. The digipak sometimes includes special features like a poster, calendar or a booklet about the production of the album adding to the overall value of the product. They tend to be more expensive, however exclusive.


In my digipak case, I need to include:

1. Six panels with relevant, attention seeking pictures. 
2. Have at least one photo with the main character/band on it. 
3. Add a poster, calendar or a booklet about the production of the music video. 
4. Add relevant titles, headings and special mention on the back. 

Ancillary Task #2

Apple Chancery

Century Gothic

Herculanum

Wawati SC Regular

Euphemia UCAS

Bradley Hand Bold

Here are a list of fonts we have narrowed down that we have thought about using. We have decided to use Wawati SC Regular because it is not serious, nor is it too casual. Since the song is not very old, we decided to rule out any formative handwriting styles or cursive fonts. 

Ancillary Task #1

This is Wilkinson who did the song in which we are using 'Afterglow' the image he gives of is a hipster look in which he is an upcoming artist.

Wilkinson album artwork for the song 'afterglow' is something simple but very eye catching with the orange colour scheme. For an upcoming artist it is very good as this would not cost Wilkinson a lot to make and is very good.