Video and Ancillary Texts

Technology

9 shot evaluation

1. The opening shot of our video is a close up of Tamzene playing the piano with a microphone. We also changed this to black and white. This shot establishes that the video is about a singer who plays the piano. Many other music videos open with a shot that gives the audience an idea of what the video is about.

2. This is a shot of Tamzene walking and we have given it an effect of using a smoke machine to create a mysterious effect that is meant to make it look like mist. Throughout the filming we haven't used many special effects that aren't done in the editing, so we thought we'd include this. In most professional music videos they use props and special effects to create a setting they want.

3. In this clip we have the producer and Tamzene making the song. We use the synthesizer a 'make the music'. The synthesizer is a Yamaha produce. This is produce placement. Now a days, produce placement is used nearly every music video that has a successful song. Produce placement is useful because the music artist's are role models to so many people and their audience want to be like them and copy what they wear, or equipment they own. 

4. In major film productions, they use different types of lighting. You can light up the shots with lighting when getting the raw footage, or you can edit the colours. In this clip, we got red lights to shine on her. This is to lighten up her face in a different way and makes it look more professional.

5. In this clip this is Tamzene singing. In the clip we wanted to get wind blown on her face so her hair was moving around. In major music video productions they have wind machines, we don't have one of those, so we had to wait for a windy day so we could film her.

6. Again in this clip this is produce placement using the Yamaha synthesizer and having an over the shoulder shot of the producer in the foreground and Tamzene in the background.

7. Throughout the music video, we have created lyrics that flash up on the screen. These lyrics are very short and in time with the words, they also are very bright. We made them big, bright and flashing because of the lyrics 'lights and action' and 'afterglow'. We got some inspiration from the music video 'All of the Lights' by Kanye West.

8. Many times in the video we have this word 'Afterglow' in big bold letters. This word doesn't flash whereas most of the other lyrics do. We have it in the same font every time. In this font you can see there are famous buildings and monuments to do with major cities of the world. We put this in to attract our city type of audience.

9. This clip is iconic because she is going on a walk to think about her song writing. This helps tell the story as there are other shots of her writing music and making the music with the producer. This is a mid shot and an establishing shot as you can see her upper body in the foreground and a picutresque setting in the background where we have lightened up the colours of the sky as when we filmed it was quite dark as the sun was setting.

Digipack Ad #6

Evaluation Task #3

Above are the analytics from my Youtube channel. These show the statistics of our film. The statistics include the number of views, minutes watched, demographics, top traffic sources and playback location. We can see that the most number of views have been from the UK. This is because this is where most of my friends and family are based, and are watching the video from.

Audience Feedback for A2 Music Video

Digipack Ad #5

This is the audience feedback we have received. things we might add are names of songs, and to make the website more outstanding. 

We will also publish another higher resolution photo of the finish product. 

Digipack advert #4

Digipack advert #3

Although the main photo does not follow the conventions of normal CD Advertisement, we have chosen to only have the name of the Album and Artist because it follows the conventions of CD cases for the genre we have chosen, Drum and Bass. 

Digipack advert #2

Although online promotion is important, and can be found on sites like Youtube, Facebook, other social networking sites, and the artists websites, it is also important to be published in print. The printed versions found in magazines and news articles can be highly detailed and can often include a review or criticism about the song. Magazines are read by a lot of young fans, and get passed around to all their friends, reaching  a large fan base.  Advertisements can be kept for weeks or months at a time, and can be read and re-read. Not only this, but the 'limited edition products', like pens, magnets and posters encourage the consumer to purchase the magazine. These products tend to last a long time, making sure that the name of the artist is not forgotten easily. 

Print can also include Biographies written by artists to tell the story of how they came to fame. 

Digipackadvert #1

After researching the conventions, we found that we need to include the following on the advert:

1. Name of the Artist
2. Name of the Album
3. Release date
4. Main image
5. Artist website
6. Artist logo
7. Record Label Logo
8. Possible slogan 

As we can see, all the adverts above contain minimal text. They have one image in the background covering the entire page, a photo of the artist. The name of the artist and album is bold, and astounding, making it eye catching. They contain the website address of the artist. Along with he address is often the most popular song named on the front, allowing people who to associate it with that song. 

This is our mock up version of our digipack.

This the feed back we received from our digipack on facebook.